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In Meta Ads, I have noticed that some campaigns have a CTR above 2–2.5%, which indicates that the ads are engaging users well. However, at the same time, the CPM remains relatively high.
My questions are:
1.Is there a direct correlation between CTR and CPM in Meta Ads?
2.If CTR is strong but CPM is still high, what factors could be causing the high CPM?
3.How does a high CPM impact overall campaign performance, especially in terms of CPC, reach, and conversions?
4.What optimization strategies would you recommend to reduce CPM while maintaining a healthy CTR and conversion performance?
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