Why can a campaign with a higher CTR still generate a worse ROAS?

Posted by Bhavya sharma · 4 days ago · 0 replies · in 📘 Meta Ads
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    • June 10, 2026 at 4:58 pm #135
      Bhavya sharma
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      Why can a Meta campaign that consistently achieves a higher click-through rate (CTR) still end up delivering a significantly worse return on ad spend (ROAS) compared to campaigns with lower CTR?

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