If CPA increases while CPM and CTR remain stable, where would you investigate 1?

Posted by Bhavya sharma · 4 days ago · 0 replies · in 📘 Meta Ads
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    • June 10, 2026 at 5:00 pm #136
      Bhavya sharma
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      If your campaign’s cost per acquisition (CPA) starts increasing while both CPM and CTR remain relatively stable, what areas of the funnel would you investigate first to identify the root cause of the issue?

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