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If you were tasked with launching a B2B lead generation campaign on LinkedIn from the ground up, how would you approach the entire process—from understanding the business objectives and defining the ideal customer profile (ICP), to selecting the appropriate campaign objective, building highly relevant audiences, choosing the right ad formats and messaging, setting budgets and bidding strategies, implementing Lead Gen Forms and conversion tracking, and finally monitoring, optimizing, and scaling the campaign to maximize both lead quality and return on investment?
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