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**Hello everyone,**
I’m running an eCommerce store on Meta and wanted to get some insights into what’s working best for others right now.
Currently, my setup looks like this:
* **Cold Traffic:** Single Image ads and UGC creatives. They tend to perform well because they allow for strong hooks and complete creative control.
* **Retargeting:** Dynamic Product Ads (DPA) using the product catalog.
My challenge is that while catalog ads are easy to manage and scale, they often feel too generic for prospecting audiences. Single-image creatives, on the other hand, give me much more flexibility to test angles and messaging.
A couple of questions for those actively scaling on Meta:
1. **Cold Traffic:** Are you primarily using Single Images/UGC, or are you successfully scaling prospecting campaigns with Catalog Ads (DABA)?
2. **Retargeting:** Are standalone DPA campaigns still performing well for you, or have you moved most of your budget into Advantage+ Shopping Campaigns (ASC)?
3. Are you separating prospecting and retargeting campaigns, or letting ASC handle everything under one roof?
Personally, I’ve found that combining both creative assets and catalog products within a single ASC campaign seems to be the most stable setup lately, but I’m curious whether that’s just my experience or a broader trend.
Would love to hear what’s working for your stores in 2026. If you’re comfortable sharing, include your spend level, ROAS, or any key learnings. Thanks!
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